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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05189_Field_OMJE T16.txt
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1996-04-10
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711b
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14 lines
quotations endlessly turning electronic pages with
quotes by and about McLuhan. Sure, but I think
that the controversy did something else that
relates to our trajectory, and that is that for the
generation after the TV baby generation, for
people who came of age when television really was
part of the environment—for many of these
people, the controversy helped McLuhan because
he was like an outlaw figure. Sure McLuhan didn’t
give you some rote ordered thing that was going
to explain it all, but when you turned around and
looked for people who’d really been talking about
technocultural transformations, there weren’t a
lot of them. He seemed to have again a certain kind